ASICS Integrated Report 2024
Project
ASICS Integrated Report 2024
Company Overview
Guided by its founding philosophy of “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body,” ASICS is a world-renowned sports brand dedicated to improving physical and mental well-being through sports. Since its establishment in 1949, the Company has built a strong and trusted presence in the global sports market, developing and delivering high-quality sports footwear, apparel, and equipment for athletes and sports lovers of all levels.
In 2024, ASICS achieved record-high sales, and, for the first time, operating profit exceeded \100 billion, marking an exceptionally strong opening year of Mid-Term Plan 2026.
Report Outline
The theme of ASICS Integrated Report 2024 is “ASICS Keeps On Running.” The report presents the strategies and initiatives designed to transform ASICS into a Global Integrated Enterprise, as outlined in Mid-Term Plan 2026. With a particular focus on driving forward ASICS’ Global × Digital initiatives, the report combines strategy, performance, and corporate governance with perspectives from a wide range of stakeholders, seeking to convey a strong sense of confidence and expectation in the Company’s sustainable growth.
Integrated Report 2024 also includes a link to a video in which Chairman and CEO Yasuhito Hirota discusses key highlights and the vision behind the report. This approach allows readers to engage more directly with ASICS’ vision for the future and the thinking of its senior leadership.
Main Features of the Report
1. Spotlight on initiatives to enhance corporate value
In pursuit of a society where people can enjoy sound minds and sound bodies, ASICS has actively engaged with global capital markets while advancing initiatives to strengthen corporate value. Integrated Report 2024 features a dedicated section that explains these efforts, including the establishment of the ASICS Foundation, a general incorporated foundation that strives to improve the health and well-being of people, and capital policies aimed at achieving global standards of corporate governance. By presenting these initiatives in chronological order, the report clearly illustrates how ASICS has enhanced transparency, accountability, and sustainable growth over time.
2. CEO Hirota on ASICS’ future growth potential
In his message, CEO Hirota reaffirms ASICS’ mission to contribute to the health of people worldwide. Reflecting on the record performance in 2024, he also highlights organizational progress achieved under the new management structure led by President and COO Mitsuyuki Tominaga. CEO Hirota speaks compellingly from his own perspective about the significance of establishing the ASICS Foundation, as well as the Company’s firm resolve to actively engage with the global capital markets as it strives toward future growth. The message conveys both confidence and determination for the road ahead, underpinned by the solid performance delivered in the first year of Mid-Term Plan 2026. Photographs of the CEO in sportswear capture the overall spirit of Integrated Report 2024 and further reinforce the image of ASICS as an active brand that values authenticity while visually conveying a sense of consistency and approachability—all hallmarks of the Company.
