The MVV and the Global Team—A Mindset for a New Era
October 2024 held a landmark moment for Edge International, as this was when we unveiled the MVV, our guide as we strive to create value for society in an era that calls for changes but also bubbles with possibilities. In this article, we will give a brief overview of what the MVV is, the context and process surrounding its creation, and how we at the Global Team are using it to frame our goals—and our mindset—going forward.
What is the MVV?
The MVV describes Edge’s Mission, Vision, and Values and constitutes our corporate philosophy. It lays out our Mission as a Corporate Value Design Company, to “use the power of story and design to support business leadership and contribute to the growth of society as a whole,” as well as our Vision as an Integrated Story Co-Creator. Moreover, the MVV expresses our Values, summed up by the words “Edge,” “Logical,” and “Initiative.”
Each value is worth exploring. “Edge” can be viewed several ways; naturally, it can refer to Edge International, but it can also be the edge we develop by sharpening our knowledge, insight, and expertise. At the same time, it refers to our willingness to stand at the precipice of ideas, challenging ourselves to break from the past and find unique solutions, resulting in cutting-edge proposals. “Logical” sums up our approach as we work alongside our clients. Our goal is to tell stories that are logically driven. These stories bridge the gap between how a client is seen from the outside and how its management wants it to be seen. Through a logical approach, we can paint a compelling picture of a company’s growth potential and its future prospects and convey its value from both a qualitative and quantitative perspective. Finally, “Initiative” comes from us and is a mindset we must leverage for a new era. By taking initiative, we position ourselves as the ones who will lead projects and guide the organizations we work with, equipped with our knowledge, insights, and ideas. This initiative-based mindset allows us to connect with the stakeholders of our client companies, to the point where we know more than the clients themselves.
It is significant that the Mission, Vision, and Values of Edge come together neatly as the MVV, as they are all connected: the Values help us achieve our Mission and realize our Vision.
Why the MVV was created and how it came to be
Our previous corporate philosophy, EPV2019, was a powerful guiding force for achieving our results to date and part of our rich history spanning back over 35 years. However, there have been many changes in the external landscape, including the diversification of media, new globalization, and significantly, the proliferation of AI. The Company was ready for a new philosophy to meet these new challenges and align with its current objectives.
The MVV took shape following an internal survey and discussions among employees as well as a series of discussions between Edge’s leadership and Branding Team. This process ensured that employees had a role in the formulation of the MVV while accurately reflecting the Company’s strategic intent.
The MVV and the Global Team
For many years, we at the Global Team have applied our skills toward developing integrated reports and investor-focused materials that are informative and detailed while being easy to read and accessible to an international audience. This will always be a cornerstone of our efforts. However, as times change and as AI, globalization and other factors take hold, we have before us a reality that seems like a challenge at first glance.
The MVV mindset is a powerful mindset for a new era. This new era has given us an opportunity to reaffirm where we at the Global Team fit within the Vision of an Integrated Story Co-Creator and question how we can “use the power of story and design to support business leadership and contribute to the growth of society as a whole.” Our team is working diligently to look outward and engage with a world that is more connected than ever. Our ability to combine communicative skills with the latest technology constitutes an Edge that we can use to benefit overseas audiences or enhance engagement for our clients in Japan. With a deep well of experience in crafting and adapting stories that are at once compelling, easy to understand and clear in their message, our diverse membership approaches all communication from a Logical perspective, which can help Japan-based clients convey their message to their overseas locations. We are not facing the changing world with a passive stance; we are taking the Initiative, looking at what our clients need and leveraging a rich history of storytelling to generate value for them, and for society.
In addition to our achievements to date, we hope you will continue to check in to see what else we have in store.
