The Bandai Namco Group’s Integrated Report 2025
Project
The Bandai Namco Group’s Integrated Report 2025
Company Overview
Formed through a corporate merger in 2005, the Bandai Namco Group boasts a diverse portfolio of over 500 intellectual properties (IPs), including the Gundam series, THE IDOLM@STER series, and PAC-MAN. Leveraging such IPs, the Group is currently expanding its operations in the toys, home console game, visual media, music content, live event, amusement facility, and other business domains. In keeping with its Purpose of “Fun for All into the Future,” the Group continues to advance its IP axis strategy, under which it draws on the global appeal and strengths of its IPs to maximize their value by providing optimal products and services to the optimal regions at the optimal times. The successful execution of this strategy saw the Bandai Namco Group post consolidated net sales of over \1 trillion in the fiscal year ended March 31, 2024 and achieve a record-high performance in the following fiscal year.
Main Features of the Report
Integrated Report 2025, covering the fiscal year ended March 31, 2025, introduces the Bandai Namco Group’s new Mid- to Long-term Vision—“Connect with Fans”—and outlines its current Mid-term Plan, which was launched in April 2025 and spans the three-year period ending March 31, 2028. In addition to detailing the various strategies and initiatives, and the progress thereof, carried out by employees during the period under review, the report features messages from frontline personnel executing the IP axis strategy in the myriad business domains in which the Group operates.
To further instill the Bandai Namco Group’s Purpose of “Fun for All into the Future” among all employees and to act as a wellspring for business advancement, the inside cover pages and page 1 of Integrated Report 2025 feature photos of employees and portray what the Purpose means to them in their own words.
As well as describing the progress made regarding the Group’s lineup of owned and licensed IPs under the IP axis strategy in its diverse business domains, the report contains a feature focusing on the Gundam series and how it has evolved and grown over the years under the IP axis strategy. The feature emphasizes that the IP axis strategy itself is firmly rooted in the Bandai Namco Group’s DNA.
A cornerstone of the report is the illuminating special feature “Connect with Fans,” in which frontline employees describe the fan-focused strategies and initiatives they are advancing in regions worldwide.
Through the special feature, readers discover how an awareness and resonance of the Purpose among frontline employees across the globe foster unity in the Bandai Namco Group while also learning that it is the efforts of these employees that propel the Group toward further growth.
